Losing friends, gaining weight…is that not your new years resolution!? Well Burger Kind US are trying to make people embrace this philosophy by adopting a campaign linked into Facebook. The initiative requires the user to download a Facebook application called the which will allocate them a voucher for a free Whopper once they have chosen 10 friends to delete from their profile. However, to have the viral effect, instead of the friends just being deleted without giving them warning, the application posts on their wall informing them they have been deleted in exchange for a free Whopper.
A clever idea which is likely to develop into the new chain letter of digital marketing in the web 2.0 age!
Source:
Fun while it lasted, but facebook doesn’t want you losing friends:
[...] of media, newspaper talk or through promotions to increase traffic to the viral itself (e.g. the Burger King Facebook promotion/viral). However, a pure viral should be the most efficient way of attaining brand awareness and exposure, [...]