Getting rid of advertising…it’s the new black.
Today @brainpicker posted about 500 New York taxis replacing their normal roof light advertising with art for the month of January. Apparently it’s a quiet month for taxi advertising after the furor that is December, however, it’s still setting Show Media back a reported $100,000 in lost revenue. The [...]
Archive for the ‘Media’ Category
Anti-advertising advertising
Posted in , , , , tagged , , , , , , , , , , , on December 26, 2009 | Leave a Comment »
Spotify Get it Right, As Do Apple
Posted in , , tagged , , , , , , , , on September 7, 2009 | Leave a Comment »
My posts from a few months ago were pushing for Spotify to get their service mobile. Now with the announcement that Apple have (quite surprisingly) given the thumbs up to the Spotify iPhone app & todays release of the smartphone app, I thought I would also add my thumbs up to what could be the [...]
Appealing to the Stupid Phone
Posted in , tagged , , , , , , , on June 18, 2009 | Leave a Comment »
A lot of chatter over the last few days has focused on the new iPhone and all the new great things that can be achieved by it as well as some major negative feelings towards the pricing both in the UK and the US.
However, has smartphone and the potential offered by applications on the platform [...]
Don’t Do Drugs, Especially the Fake Ones
Posted in , , tagged , , , , , , on April 26, 2009 | Leave a Comment »
The producer of viagra, Pfizer, have made this rather stomach churning ad that has been shown in cinemas in recent weeks. The ad shows a man taking drugs bought over the internet which then leads to him regurgitating a dead rat. Lovely. The ad has received a number of complaints but the ASA have decided [...]
Blu Christmas
Posted in , tagged , , , , , , , , on December 11, 2008 | Leave a Comment »
The first week of November saw Blu-Ray disc recorders surpass a 50% market share in the DVD player market in Japan. This indicates how much growth has occurred in the high definition format over the past 12 months or so, considering it only had a 10% market share back in October 2007.
This success is certainly [...]
Some rules of a good advertisement
When you look at a good advertising and it is apprehended easily it seems to you that the topic was developed easily too. Or if a television spot is remembered by the audience and is actively discussed, the goal is achieved. In both cases the advertising is good.Creative minds need to invest much effort to make the advertisement, which will be noticeable, attractive for most people and outstanding. Imagine you need to advertise such objects as equipment for sheet metal forming and manufacturing of wooden discs, then you will have to break your head over the idea of. And lollipop advertising will seem to you so easy.
In solving such a difficult problem there is no ideal solution. There is no single and most effective approach, which will provide one hundred percent of attracting and retaining customer's attention. Such is the price paid for the creative work. However, some effective methods and rules of advertising still exist. But they can not be regarded as the ultimate truth. They can be taken as advice and be added by individual thoughts.
For example, what methods are attracting attention in print advertising? Yes, the illustration and caption are. And what about a video? Animation, sound and interesting plot are.
Another important rule in advertising is not to sell a product but its benefits. A man is interested only in what he or she can benefit from this thing. There is no need to write two pages about the history of the company producing the car when you need to tell that this four-wheeled beast eats very little gasoline, has a roomy trunk and is the envy of thousands of people.
And finally, do not try to attract buyers by the ambiguity advertisement. If the viewer / reader cant understand what hints seller makes, such advertising will be passed. It should convey the exact meaning.
